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Polling facts & stats

4 sourced facts about surveys, polling and public-opinion research, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

For a poll of about 1,000 people, what's the typical margin of error?

Answerabout ±3%

A sample of 500 to 1,000 people is the typical compromise pollsters use to balance cost against accuracy.

Source: Wikipedia: Opinion poll en.wikipedia.org

About what share of the world's adult population does Gallup's World Poll now cover?

Answer99%

Gallup surveys people in more than 160 countries to reach that level of coverage.

Source: Gallup (2005) gallup.com

Going deeper

From roughly 9% in earlier years to 6% by 2018, how much did Pew's phone survey response rate fall?

Answerfrom about 9% to 6%

Despite the decline, Pew's own research found response rates weren't a reliable predictor of a poll's accuracy.

Source: Pew Research Center (2018) pewresearch.org

A 2010 study of 100,000 online surveys found response rates dropped by about how much by question 20?

Answerabout 6%

The same study found the drop-off actually slowed for even longer surveys, with only a 10% reduction by 40 questions.

Source: Wikipedia: Survey methodology (2010) en.wikipedia.org

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