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Polling facts & stats

4 sourced facts about surveys, polling and public-opinion research, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

By 2018, about what share of people contacted for a typical Pew Research phone survey actually responded?

Answer6%

That capped a long decline -- response rates had held around 9% for several years before dropping further.

Source: Pew Research Center (2018) pewresearch.org

About what share of the world's adult population does Gallup's World Poll now cover?

Answer99%

Gallup surveys people in more than 160 countries to reach that level of coverage.

Source: Gallup (2005) gallup.com

Going deeper

A 2010 study of 100,000 online surveys found response rates dropped by about how much by question 20?

Answerabout 6%

The same study found the drop-off actually slowed for even longer surveys, with only a 10% reduction by 40 questions.

Source: Wikipedia: Survey methodology (2010) en.wikipedia.org

A poll's margin of error is usually reported at what confidence level?

Answer95%

A 3-point margin of error at the 95% confidence level means repeating the poll would land within 3 points of the truth 95% of the time.

Source: Wikipedia: Opinion poll en.wikipedia.org

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